Company Profile
Market Presence, Operational Maturity & Infrastructure
Al Masa Advertising & Publicity
Al Masa Advertising & Publicity is an established outdoor advertising company operating within the United Arab Emirates since 2011. Over the years, the company has developed extensive experience in the planning, design, installation, operation, maintenance, and commercialization of outdoor advertising assets across multiple advertising formats and environments.
The company has built a substantial portfolio of outdoor advertising infrastructure supported by dedicated operational, engineering, commercial, maintenance, quality, and HSE resources.
Core Business Activities
Outdoor Infrastructure
Steel buildout & planning.
Hoardings (67 Assets)
Boundary wraps & sites.
Unipoles (74 Assets)
Highway spectaculars.
Bridge Assets (44 Assets)
Commuter traffic bridges.
Lampposts (2,205 Assets)
City boulevard banners.
Digital OOH Media
Full motion LED screens.
Building Wraps (9 Assets)
Architectural facades.
Transit Advertising
Fleet mobile coverage.
Asset Maintenance
24/7 technical upkeep.
Media Commercialization
Leasing & ROI growth.
Sustained Expansion & Market Continuity Since 2011
Al Masa has maintained an active presence in the UAE outdoor advertising sector since 2011. Throughout this period, the company has continuously expanded its operational footprint, asset portfolio, maintenance capability, and commercialization activities.
2026 - Present
Fully transitioned to digital DOOH screens, interactive bridge LED formats, and automated campaign deployment across Dubai and the Northern Emirates.
2020
Established a major expressway presence on Sheikh Zayed Road and expanded roadside unipole & lamppost networks.
2015
Expanded asset portfolio to include building wraps, large-scale site hoardings, and integrated commercialization services.
2011
Al Masa Advertising & Publicity was officially incorporated, establishing foundational operations in UAE out-of-home advertising.
Integrated Asset & Resource Management Network
Al Masa operates a diversified outdoor advertising portfolio throughout the United Arab Emirates. The company maintains operational capability supported by dedicated teams enabling seamless service across multiple jurisdictions.
Management Resources
Strategic guidance and executive governance for flawless project delivery.
Technical Resources
Specialized engineering teams for structural safety and LED technologies.
Maintenance Teams
24/7 rapid response maintenance ensuring uninterrupted display uptime.
Commercial Teams
Expert media planners maximizing ROI and brand campaign reach.
Authority Coordination
Streamlined municipal permits and regulatory compliance capability.
Contractor Management
Rigorous contractor governance, HSE inspection, and quality assurance.
Board & Executive Management
Fathi Elsayed Yousif Adawi
Chairman at AL MASA Advertising & Publicity with 15+ Years Leadership. Experienced in outdoor advertising operations, project execution, quality compliance, and adherence to UAE labor and safety regulations.
Elsayed Mohammed
CEO at AL MASA Advertising & Publicity with 12+ Years Management. Experienced in outdoor advertising operations, project execution, quality compliance, and adherence to UAE labor and safety regulations.
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