Organizational Structure
Meet our executive leadership board, specialized department heads, and active workforce of 50+ qualified outdoor advertising professionals across the UAE.
Executive Leadership Profiles
CHAIRMAN
Fathi Elsayed Yousif Adawi
Chairman at AL MASA Advertising & Publicity
Professional Summary
Chairman at AL MASA Advertising & Publicity with 15+ Years Leadership. Experienced in outdoor advertising operations, project execution, quality compliance, and adherence to UAE labor and safety regulations.
CHIEF EXECUTIVE OFFICER
Elsayed Mohammed
CEO at AL MASA Advertising & Publicity
Professional Summary
CEO at AL MASA Advertising & Publicity with 12+ Years Management. Experienced in outdoor advertising operations, project execution, quality compliance, and adherence to UAE labor and safety regulations.
Total Active Staff
Dedicated workforce covering production, technical execution, accounts, and site deployment across the UAE.
Department Heads & Team Structure
PRODUCTION
Mohammed Abdul Wahid
Manager • Egypt
Mohammed Zahoor
In-Charge • Pakistan
SALES
Saheer Nasarudheen
Manager • India
TECHNICAL
Ahmed Abdelrahman
Supervisor • Egypt
ACCOUNTS
Financial Planning & Audit Team
PRO DEPT
Government & Permits Relations
DESIGN
Creative Visuals & 3D Rendering
PRINTING
Large Format & Flex Press
DRIVERS
Logistics & Site Transports
WELDERS
Steel structure fabrication & multi-national team certified for highway unipole safety.
ELECTRICIANS
Sri Lanka nationals specializing in high-voltage LED screen power wiring & illumination.
INSTALLATION TEAM
Dedicated site execution team operating high-reach cranes, rope access mounting, and expressway bridge banner deployment 24/7 across the 7 Emirates.