OPERATIONAL EXCELLENCE & LEADERSHIP

Organizational Structure

Meet our executive leadership board, specialized department heads, and active workforce of 50+ qualified outdoor advertising professionals across the UAE.

Executive board

Executive Leadership Profiles

Fathi Elsayed Yousif Adawi, Chairman at AL MASA Advertising & Publicity — Chairman
Fathi Elsayed Yousif Adawi

Chairman at AL MASA Advertising & Publicity

Chairman at AL MASA Advertising & Publicity with 15+ Years Leadership. Experienced in outdoor advertising operations, project execution, quality compliance, and adherence to UAE labor and safety regulations.

15+ years of leadership

UAE labor & safety compliance

Elsayed Mohammed, CEO at AL MASA Advertising & Publicity — Chief Executive Officer
Elsayed Mohammed

CEO at AL MASA Advertising & Publicity

CEO at AL MASA Advertising & Publicity with 12+ Years Management. Experienced in outdoor advertising operations, project execution, quality compliance, and adherence to UAE labor and safety regulations.

12+ years of management

Project execution & quality

50+ Number of heroes A dedicated workforce covering production, technical execution, accounts and site deployment across the UAE.

100% UAE labor & safety compliant

OPERATIONAL DEPARTMENTS

Department Heads & Team Structure

PRODUCTION

Management

Mohammed Abdul Wahid

Manager • Egypt

Mohammed Zahoor

In-Charge • Pakistan

SALES

Commercial

Saheer Nasarudheen

Manager • India

TECHNICAL

Operations

Ahmed Abdelrahman

Supervisor • Egypt

ACCOUNTS

4 Accountants

Financial Planning & Audit Team

Rahees Vinnya Shannas Mohamed

PRO DEPT

2 PRO Staff

Government & Permits Relations

Salem Ghanim Mohammed Abdul Wahab

DESIGN

2 Designers

Creative Visuals & 3D Rendering

Thahseer Mufaris

PRINTING

2 Operators

Large Format & Flex Press

Mohamed Sameer Mohsen

DRIVERS

2 Drivers

Logistics & Site Transports

Asim Khan Bilal Khan

WELDERS

8 Welders

Steel structure fabrication & multi-national team certified for highway unipole safety.

ELECTRICIANS

2 Electricians

Sri Lanka nationals specializing in high-voltage LED screen power wiring & illumination.

INSTALLATION TEAM

10 Technicians

Dedicated site execution team operating high-reach cranes, rope access mounting, and expressway bridge banner deployment 24/7 across the 7 Emirates.

Ready to launch your campaign?

Talk to our media planners and get a quote for the locations that fit your audience across the UAE.

Project execution & quality Browse our portfolio