Retail Outlets
A retail outlet sells through what customers see between the door and the till. Al Masa produces point-of-sale merchandise displays, window graphics, floor decals, shelf and counter branding and complete pop-up shop fit-outs for brands, ret...
Service overview
A retail outlet sells through what customers see between the door and the till. Al Masa produces point-of-sale merchandise displays, window graphics, floor decals, shelf and counter branding and complete pop-up shop fit-outs for brands, retailers and distributors in malls and high streets across the UAE.
Campaigns change quickly, so we plan for fast turnaround: artwork templates are set up once, materials are printed in-house and installers work overnight or before opening. Each outlet gets a measured layout, so displays fit the unit and respect the mall visual merchandising rules.
Why advertisers choose it
Perforated window vinyl shows the current promotion to the street while shoppers inside can still see out.
Counter and floor-standing POS units place the product beside the till, where impulse purchases are made.
Standard artwork templates make later campaign changes quick, because only the printed faces need replacing.
Pop-up fit-outs use modular, reusable framing, so a launch kiosk can move between malls with fresh graphics.
Where it works best
- 01 FMCG and beauty brands launching a product in several outlets.
- 02 Telecom and electronics retailers refreshing window promotions each season.
- 03 Pop-up shops during Ramadan, Eid and shopping festivals.
- 04 Distributors equipping partner stores with branded merchandise shelving.
From brief to live campaign
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01
Outlet measure and planogram
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02
Display and graphics design
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03
Print and build in-house
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04
Overnight outlet installation
Can you brand a pop-up shop for a short campaign?
Yes. We design modular frames, counters and graphic panels that go up quickly and come down cleanly after the campaign. We also help request mall permission for the pop-up location when the landlord requires it, so confirm dates and the unit early.
What is perforated window vinyl?
It is a printed film with tiny holes that shows the graphic clearly from outside while letting people inside see the street. It suits shop windows with strong promotions, and we apply it cleanly so it peels off when the campaign ends.
How do you roll out the same display to many outlets?
We produce a pilot unit for approval, then build and pack the rest with numbered, outlet-specific labels. Installers visit each store with a measured layout, so every location gets the same look even when unit sizes differ.
Book Retail Outlets today
Speak directly with our media planners or send a quick brief using the form below.
Request Campaign Quote
Advertising Formats
- Bridge Banner
- Unipole
- Megacom
- Lamppost
- Hoarding
- Building Signage
- Retail Signs
- Pylon Signs
- Wayfinding
- 3D Letters & LED
- Corporate Branding
- Office Spaces
- Exhibitions
- Vehicle Fleet Wraps
- Large Format Print
- Digital Printing
- Offset Press
- Promotional Media
- Packaging Solutions
- Exhibition Stands
- Kiosks & Booths
- Acrylic Engineering
- Metal Works
- Custom Display Racks
- Graphic Design
- Brand Identity
- Motion Graphics
- 3D Visualization
- Glass Facade
- Taxi Branding
- Digital OOH
- In-Mall Branding
- LED Screens