Unipole
A unipole is a large billboard carried on a single steel column and set back from the highway shoulder, so it rises well above the vehicles, signs and trees around it. Its broad face is read from far down the road, which makes it a strong c...
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- 5emirates
Service overview
A unipole is a large billboard carried on a single steel column and set back from the highway shoulder, so it rises well above the vehicles, signs and trees around it. Its broad face is read from far down the road, which makes it a strong choice for brand names, big visuals and one clear call to action.
Our certified welders fabricate and maintain the structure, our electricians look after the face lighting, and our crews print and mount the flex or vinyl skin. Al Masa owns unipole locations in its network across the emirates, and we handle the authority paperwork for your booking.
Why advertisers choose it
Elevated on a single column, the face stays visible above traffic, trucks and roadside vegetation, even on busy multi-lane approaches.
Face lighting keeps the artwork readable after sunset, so evening and early-morning commuters see the same bold message.
The wide format leaves room for dramatic photography and a large logo that can be recognised from a long approach.
Our own welders and electricians inspect the steel and wiring, which keeps the face upright, lit and presentable through summer heat and dust.
Where it works best
- 01 Carmakers and developers launching products to long-distance commuters
- 02 National brands building lasting awareness along intercity highways
- 03 Airlines, hotels and tourism boards speaking to travellers heading for airports and resorts
- 04 Companies announcing a showroom, branch or service offer near a highway exit
From brief to live campaign
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01
Highway location shortlist
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02
Structure and face check
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03
Print and skin mounting
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04
Lighting and upkeep
Available Locations by Emirate
Browse every site with its dimensions, coordinates and photography.
How is a unipole different from other billboards?
A unipole rests on one central column rather than a wide frame or wall, so it has a slim footprint and stands high above the roadside. That height and the large face suit long-range reading on highways, while hoardings and lampposts work closer to the ground at slower speeds.
What files do I need for unipole artwork?
We provide a layout for the exact face you select. Supply vector logos and high-resolution images, because large-format print magnifies any softness. Keep the headline to a few words with strong contrast. Our design team can build the final artwork and a mock-up before print.
Is the unipole lit at night?
Illuminated faces in the network are lit for evening and early-morning reading. When you shortlist locations we tell you which structures carry lighting, so you can match your creative colours to night viewing and choose the contract period that suits your campaign.
Book Unipole today
Speak directly with our media planners or send a quick brief using the form below.
Request Campaign Quote
Advertising Formats
- Bridge Banner
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