Digital OOH

Digital out-of-home gives you what a printed face cannot: creative that changes without a reprint, messages timed to the hour, and motion. Al Masa operates 22 LED screens.

Featured screens

Three screens are published on our locations map with full specifications:

• Sheikh Zayed Road, Dubai Eye, DWTC and the Museum of the Future: 30m x 10m. A 10-second slot every 90 seconds, which is about 40 plays an hour.
• Al Ittihad Road, Al Nahda and Al Mulla Plaza, Dubai: 14m x 6m, on the main Dubai to Sharjah commuter route.
• Al Bustan, Abu Dhabi: 4.8m x 10.56m portrait screen. A 10-second slot every 90 seconds.

For the rest of the network, tell us the emirates and the audience you need and we will send the screens that fit, with sizes and slot lengths.

When digital is the right buy

• Launches and countdowns, where the message has to change on a date.
• Short flights: a weekend, an event, a three-day offer.
• Dayparting: one message for the morning commute and another for the evening.
• Campaigns that already have motion assets, or need them. Our motion graphics team formats creative for each screen's exact size and slot.

When static is the better buy

If the campaign needs a face that belongs to it alone for the whole flight, or real scale, static wins. A slot is a share of a screen; a hoarding can run to 180 metres and is yours every second. Most strong plans use both, and we explain the trade-off in OOH vs DOOH in the UAE.

Photographs and map positions for the featured screens are on the Dubai and Abu Dhabi location pages.