Automotive
Make new models impossible to miss, then bring drivers to the showroom and test-drive weekend
Automotive
Drivers are the one audience that is always on the road, which makes outdoor advertising a natural home for car brands. A new model launch, a limited-time finance offer or a test-drive weekend lands best where people are already thinking about the journey ahead of them.
Al Masa Advertising & Publicity, established 2011, operates unipoles, megacom structures, LED screens and hoardings in all seven emirates, and builds exhibition stands for motor events. We handle design, printing, installation, maintenance and authority approvals, so dealers and distributors can focus on the showroom and the customer.
Why outdoor works for Automotive
An audience already driving
Highway traffic includes people considering a new vehicle. Large structures give a model, a badge and a showroom name time on the exact roads where car buyers spend their day.
Scale suits the product
Cars reward large, clean imagery. Unipoles and megacom formats carry a full vehicle shot with room for the model name, which is hard to achieve in smaller placements.
Time offers precisely
Launch dates, service campaigns and year-end offers are short windows. Digital screens let you change an offer without reprinting, while fixed structures keep the brand visible between promotions.
The formats we would start with
Unipole
Highway unipoles show a full vehicle image at scale, giving a new model the visual weight it deserves on the roads leading to the showroom.
Explore this formatMegacom
Megacom structures suit headline launch moments, placing a model and a date on one of the largest canvases available along major routes.
Explore this formatLED Screens
LED screens carry changing finance deals, test-drive dates and model variants, so the same location can follow a launch from reveal to final offers.
Explore this formatExhibition Stands
Exhibition stands take the same look into motor shows and dealer events, so the road campaign and the event experience reinforce one another.
Explore this formatBefore you book
- 01
Make the vehicle the hero: one clear image, the model name and a single showroom or website line. Avoid fine print on structures, since drivers have only seconds to read.
- 02
Coordinate dealer and manufacturer messages. Agree the layout, logo placement and offer wording in advance so approvals do not slow down the roll-out of a launch.
- 03
Place sites on the routes between the showroom and the neighbourhoods you want to reach, and use digital screens where offers or dates are likely to change.
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Questions from Automotive advertisers
Can you support a model launch across several emirates?
Yes. We operate unipoles, megacom structures and screens in all seven emirates, so a launch can run on one schedule with matching artwork. We manage approvals, production, installation and maintenance, which helps protect the reveal date.
Do you build stands for motor shows?
Yes. We design and build exhibition stands, and can match them to your roadside creative so the showroom, the road and the event all tell the same story. Share the event dates early so we can plan production.
Can offers be changed during a campaign?
Digital formats such as LED screens let you update offers without reprinting. For printed structures, we can replace artwork on an agreed schedule. Tell us how often your offers change and we will recommend the right mix.
Plan your Automotive campaign with Al Masa
Tell us your goal, dates and emirates. We will propose formats and sites you can book.