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Al Masa Advertising Blog

Spotlights Under The Lens

Taxi and street-level advertising: reaching the places billboards cannot

Taxi and street-level advertising: reaching the places billboards cannot

2026-07-26

Outdoor advertising permits in the UAE: how approval actually works

Outdoor advertising permits in the UAE: how approval actually works

2026-06-30

Designing for outdoor: what changes between a 1.2-metre panel and a 180-metre face

Designing for outdoor: what changes between a 1.2-metre panel and a 180-metre face

2026-06-09

OOH vs DOOH in the UAE: which format actually fits your campaign

OOH vs DOOH in the UAE: which format actually fits your campaign

2026-05-22

Latest Publications

Unipoles and hoardings: choosing between two directions and one very large face

OOH Media

Unipoles and hoardings: choosing between two directions and one very large face

Unipoles and hoardings get grouped together as "big billboards", and then get chosen by price. That is the wrong basis....

Bridge banner advertising in the UAE: why direction decides everything

UAE Ad Code

Bridge banner advertising in the UAE: why direction decides everything

A bridge banner is the only common outdoor format that is read almost entirely by people travelling in one direction, at...

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Taxi and street-level advertising: reaching the places billboards cannot

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Outdoor advertising permits in the UAE: how approval actually works

Outdoor advertising permits in the UAE: how approval actually works

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Designing for outdoor: what changes between a 1.2-metre panel and a 180-metre face

Designing for outdoor: what changes between a 1.2-metre panel and a 180-metre face

Smart Recommendation

OOH vs DOOH in the UAE: which format actually fits your campaign

OOH vs DOOH in the UAE: which format actually fits your campaign

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Unipoles and hoardings: choosing between two directions and one very large face

Unipoles and hoardings: choosing between two directions and one very large face

Smart Recommendation

Bridge banner advertising in the UAE: why direction decides everything

Bridge banner advertising in the UAE: why direction decides everything

Smart Recommendation

Bridge banner advertising in the UAE: why direction decides everything

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