Retail & Shopping
Drive footfall and sales around Ramadan, Eid, summer and the shopping festivals
Retail & Shopping
Retail runs on moments: Ramadan evenings, Eid shopping, the summer sales, back-to-school and the winter shopping festivals. Shoppers decide where to go before they leave home, so the message has to meet them on the road and again at the mall entrance, then once more at the shop door.
Al Masa Advertising & Publicity, established 2011, combines roadside networks of lampposts, hoardings and unipoles with in-mall branding, retail signage and LED screens. We design, print, install and maintain the whole journey, from the highway to the shopfront, in all seven emirates, with one team and one consistent look.
Why outdoor works for Retail & Shopping
A message for every sale
Promotions change week by week. Lamppost and hoarding campaigns can be planned in phases, from teaser to offer to last-chance reminder, keeping sale messages fresh across many locations at once.
From road to shopfront
Roadside media prompts the visit, and in-mall branding and signage convert it. Using both along one journey keeps the offer consistent from first sighting to the entrance door.
Neighbourhood-level coverage
Retailers draw customers from specific catchment areas. Lampposts and hoardings can be concentrated around stores and malls, so spend is focused on the communities most likely to visit.
The formats we would start with
In-Mall Branding
In-mall branding reaches shoppers who are already inside, with offers placed on pillars, entrances and atriums where purchase decisions are made.
Explore this formatLamppost
Lamppost panels build repeated exposure on the roads around a mall or store, so a sale is noticed several times before the shopper arrives.
Explore this formatDigital OOH
Digital screens switch creative between teaser, offer and final days without reprinting, which suits fast-moving sale calendars and flash promotions.
Explore this formatRetail Signs
Shopfront signs and window graphics turn passing attention into footfall, and keep the store recognisable under the same look as the roadside campaign.
Explore this formatBefore you book
- 01
Plan around the retail calendar: Ramadan and Eid, summer promotions, back-to-school and the winter festival season all move with dates, so book sites well ahead of each peak.
- 02
Keep offers short and specific: one headline, one visual and the store or mall name. Update the creative for each campaign phase rather than running a single design all season.
- 03
Do not neglect the last metre: make sure shopfront and in-mall signage match the roadside creative, so shoppers recognise the offer they saw on the way.
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Questions from Retail & Shopping advertisers
Can you run campaigns timed to Ramadan, Eid and DSF?
Yes. We plan schedules around the retail calendar, with phased creative for teaser, offer and final days. Because peak periods are busy, contact us early so we can secure sites and complete printing and installation before your start date.
Do you handle in-mall approvals?
We coordinate in-mall branding with the mall management, following their guidelines, alongside the authority approvals for outdoor sites. We advise on artwork specifications and lead times so installation matches the schedule you have planned.
Can we combine roadside and in-store media?
Yes. We plan, print and install both roadside and in-mall formats so the message stays consistent from the road to the shopfront. One team manages production and maintenance, which simplifies changes whenever you refresh your offers.
Plan your Retail & Shopping campaign with Al Masa
Tell us your goal, dates and emirates. We will propose formats and sites you can book.