Brand Identity
A brand identity is more than a logo. Our design team builds a complete system: primary and secondary logo versions, a colour palette with print and screen values, typefaces for Arabic and Latin text, and simple rules for spacing and use. T...
Service overview
A brand identity is more than a logo. Our design team builds a complete system: primary and secondary logo versions, a colour palette with print and screen values, typefaces for Arabic and Latin text, and simple rules for spacing and use. The result is an identity that looks consistent wherever it appears.
Because Al Masa also fabricates and installs signage and wraps vehicles, we test the identity on real surfaces before you commit. We check how your logo looks as illuminated letters on a facade, on a van door and on a small business card, then document everything in a brand book.
Why advertisers choose it
A logo system with horizontal, stacked and icon-only versions keeps your mark clear from business cards to facades.
Colour values are specified for print, screen and illuminated signs, so your brand colour stays recognisable in daylight and at night.
Matched Arabic and Latin typefaces give your bilingual communications one consistent voice across every emirate.
A brand guidelines book gives staff, agencies and suppliers clear rules, which protects consistency as your company grows.
Where it works best
- 01 New companies launching in Dubai or elsewhere in the UAE
- 02 Established businesses refreshing a dated logo or look
- 03 Multi-branch retail and service groups needing consistent branches
- 04 Companies preparing to brand fleets, offices, stores and signage
From brief to live campaign
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01
Brand discovery workshop
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02
Logo and colour concepts
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03
Typography and guidelines book
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04
Rollout to signage and fleet
What is included in a brand identity package?
Typically a primary logo with alternate versions, a colour palette, typography choices for Arabic and English, usage rules and application examples such as stationery, signage and vehicles. The exact scope is agreed in the brief, and everything is collected in a brand guidelines document.
Can you redesign our existing logo without losing recognition?
Yes. We review what customers already associate with your brand, then refine proportions, colours and lettering rather than starting over when that serves you better. We can present a light refresh and a bolder option side by side so you can choose.
Will the identity work on signs and vehicles, not just on paper?
That is how we test it. Our team mocks up the logo on facade letters, pylons, vans and uniforms using our 3D rendering capability, and adjusts the layout or colour where something does not work. You see real applications before approving the final identity.
Book Brand Identity today
Speak directly with our media planners or send a quick brief using the form below.
Request Campaign Quote
Advertising Formats
- Bridge Banner
- Unipole
- Megacom
- Lamppost
- Hoarding
- Building Signage
- Retail Signs
- Pylon Signs
- Wayfinding
- 3D Letters & LED
- Corporate Branding
- Office Spaces
- Retail Outlets
- Exhibitions
- Vehicle Fleet Wraps
- Large Format Print
- Digital Printing
- Offset Press
- Promotional Media
- Packaging Solutions
- Exhibition Stands
- Kiosks & Booths
- Acrylic Engineering
- Metal Works
- Custom Display Racks
- Graphic Design
- Motion Graphics
- 3D Visualization
- Glass Facade
- Taxi Branding
- Digital OOH
- In-Mall Branding
- LED Screens